Tanishq: positioning to capture indian womens heart essay

Realizing that such jewellery did not sell well in the domestic market, the carat jewellery range was expanded to include 22 and carat ornaments as well. Company has to be careful in retailing the GoldPlus brand, there should not be any mixing of the two brands in the same store, the GoldPlus stores should be separate and the store ambience should click to the minds of the target segment.

In value terms, the country accounts for approximately 55 percent of global polished diamond market and nearly 9 percent of the jewellery market. There was always lack of trust among the consumers for their jewelers. India is by far behind Hong Kong, Italy and Germany in terms of jewellery design.

The firm has to choose between an established brand, Tanishq, and a new brand, GoldPlus, to go after the Indian plain gold jewelry market: In the same year, it also started its jewellery division under the Tanishq brand.

Among the branded jewellery players in the Indian market, Tanishq is considered to be a trendsetter. GoldPlus, on the other hand, is a new brand that is positioned to serve the plain gold wedding jewelry market. Tanishq has not only developed a national retail chain with uniform and transparent practices and policies but also maintained consistency of retailing standards across all these showrooms on an ongoing basis.

Tanishq is the only jeweler that houses a full-fledged design studio with a team of several international award winning Indian designers.

Tanishq: Positioning to capture Indian Women’s Heart Essay Sample

That is the only reason that they still prefer going to traditional jewelers. Hence what it did in India it can replicate across the globe.

This would not only help the company to retain and expand its customer base, but would also ensure that as and when this segment grows as projected by many reports on Indian middle income group would buy Tanishq only.

It is first and only jeweler who guarantees the purity of its gold jewellery and certifies the quality of its diamonds and colored gems in writing.

Tanishq: Positioning to Capture the Indian Womans Heart Case Solution & Answer

Choosing such a brand is not necessarily a matter of showing off or display. This is another roadblock to exports. Thus it has established itself as a highly ethical player in a market that was rated as having the highest incidence of underkaratage Bureau of Indian Standards.

When it was launched inTanishq began with carat jewellery. Yet another aspect of Tanishq that sets it apart is a whole new jewellery buying experience offered by its exclusive retail showrooms.

Initially involved in the watches and clocks business, Titan later ventured into the jewellery businesses. The ROE of Tanishq as estimated in year is Going into the main markets in the Western world will give Tanishq the edge.

It has also been judged as the Images Retailer of Year in the fashion category. Decades of insulation from the world markets has also not helped jewellery design evolution in India.

The quality of service and designs should be at par so that the brand equity of Tanishq is not dissolved.

Tanishq: Positioning to Capture the Indian Womans Heart Harvard Case Solution & Analysis

They even have gold meters where one can check the purity of gold. The middle income group in India is yet not strong enough to sport branded jewellery. Rather it is absolutely a means of self-discovery and personal fulfillment instead of having to rely solely on product attributes like in the house of brands model.

The brand still carries some baggage from its past. Since India already enjoys per cent of the world CPD market, scope for further growth in diamond exports is limited. Also, since they have many stores across the country they give guarantee on their jewellery and also offer to repair it free of cost anywhere across the country.

Widely acknowledged as a design leader, Tanishq is known for its ability to develop specialized design collections.

Tanishq now stands for quality and purity.

Exquisite platinum jewellery and designer silverware is also part of the product range. They claim and deliver the exact carats and weight that they promise.

With or without diamond-studding, gold jewellery is a market where India has tremendous scope for export growth. More essays like this: Offer a totally new perspective to Jewellery buying especially when it comes to exquisite oriental jewellery.

Tanishq, an entirely new concept in the Indian market and had to struggle hard to be accepted by the customers as Indian jewelery manufacturers were largely unrecognized hazemagmaroc.comry watchers were extremely skeptical of Tanishq and doubts were being cast over its prospects.

Tanishq: Positioning to Capture the Indian Woman's Heart Strategic Management Assignment TABLE OF CONTENT 1. COMPANY DETAILS 2 2. VISION 2 3. MISSION 2 4. GOALS 2 5.

INDUSTRY ANALYSIS 3 6. SITUATIONAL ANALYSIS 4 7. FINANCIALS 5 8. COMPETITOR ENVIRONMENT 7 9. INTERNAL CIRCUMSTANCES: 9 SWOT. Tanishq: Positioning To Capture Indian Women’S Heart Software exports from India: The Way Forward Indigenous Jewellery News Jems And Jewellery Sector Lay Off exports&investments water exports Jack Daniels Exports Economic factors affecting UK exports Beef and Apple Exports to Japan 50 Cent 50 Cent 50 cent "Many Men" by 50 cent 50 Cent Christianity And Paganism In Cent.

Tanishq: Positioning to capture Indian Women’s Heart Essay Sample India is the largest consumer of gold in the world to be followed by China and Japan.

India is emerging as world’s largest trading centre of this commodity with a. Tanishq is the lone jewelry maker that houses a fully fledged design studio with a squad of several international award winning Indian interior decorators.

Tanishq was late adjudged the Most Admired Jewellery trade name (for the 3rd back-to-back clip) in India at the Images Fashion awards. Tanishq: Positioning to capture Indian Women’s Heart Essay Sample.

India is the largest consumer of gold in the world to be followed by China and Japan. India is emerging as world’s largest trading centre of this commodity with a target of US$ 16 bn.

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Tanishq: positioning to capture indian womens heart essay
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